OUR VISION
To position the UAE as the world’s most capable, consistent and trusted host nation for events of global consequence.
ABU DHABI / UNITED ARAB EMIRATESA global stage.
A SHARED NATIONAL AMBITION
Global ambition.
Lasting impact.
Building the UAE’s mega-event capability.
Turning every event into lasting national capital.
Rooted in the UAE.
Built for the world.
Built for the world.
National coordination.
Retained expertise. Lasting value.
01VISION & MISSION
A national capability.
Built to endure.
OUR MISSION
To institutionalize the UAE’s mega-event capability through unified national coordination, retained expertise and continuity of knowledge, while converting every event into compounding national capital.
The objectives behind our mission02STRATEGIC OBJECTIVES
Six priorities.
One national ambition.
THE STRATEGIC FOCUS01 / 06
UAE Global Positioning
Establish the UAE as the global benchmark for mega-event hosting capability.
ONE PART OF A SHARED AMBITION
Establish the UAE as the global benchmark for mega-event hosting capability.
Build and retain a national pool of mega-event expertise, anchored in Emirati talent and supplemented by international depth where needed.
Convert institutional memory into permanent national capital, compounding with every event cycle.
Establish a national delivery standard guaranteeing excellence across all phases.
Maximize efficiency in bid, planning and delivery through replicable systems and tools.
Maintain trusted, long-term relationships with international custodian bodies (IOC, FIFA, BIE, COP presidencies and equivalent) as a national strategic asset, keeping the UAE current with evolving hosting standards and supporting credible candidacies.
International body abbreviations
- IOC
- International Olympic Committee
- BIE
- Bureau International des Expositions
- COP
- Conference of the Parties
03EVENT PATHWAYS
Your ambition.
The right support.
Explore support shaped around the scale,
purpose and reach of each event.
Mega events
Bid & host
Bring globally significant events to the UAE through a coordinated national approach.
- 01Bid readiness
- 02Stakeholder alignment
- 03Legacy planning